Privacy Policy

Last updated: April 2026 · Banff Book My Ride Ltd. · Alberta, Canada

At Banff Book My Ride Ltd., we are committed to protecting your personal information and your right to privacy. This Privacy Policy explains how we collect, use, and protect your data when you visit banffbookmyride.com or use our services.

1. Information We Collect

We collect information you provide directly to us when you:

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Make a booking — name, email, phone number, number of guests, tour date

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Contact us — messages, inquiries, or feedback you send via our contact form, email, or WhatsApp

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Browse our website — IP address, browser type, pages visited, time spent, mouse movements and clicks (via Google Analytics and Microsoft Clarity)

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Make a payment — payment details processed securely through our payment processor (we do not store card details)

2. How We Use Your Information

We use the information we collect to:

  • Process and confirm your tour bookings
  • Send booking confirmations and tour reminders
  • Respond to your inquiries and provide customer support
  • Improve our website and services
  • Send occasional updates or promotions (you can opt out anytime)
  • Comply with legal obligations

3. Third-Party Tools We Use

We use trusted third-party services to operate our business. These may collect or process your data according to their own privacy policies:

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Google Analytics

Tracks website traffic and visitor behaviour to help us improve our site.

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Bokun Booking Platform

Manages tour bookings, availability, and payment processing securely.

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Formspree / Email Systems

Handles contact form submissions and automated email responses.

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OTA Partners (Viator)

Third-party booking platforms where our tours may be listed.

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Microsoft Clarity

We use Microsoft Clarity to analyse how visitors interact with our website through session recordings and heatmaps. Microsoft may also use this data per their privacy policy at privacy.microsoft.com.

4. How We Protect Your Data

We implement appropriate security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. Our website uses SSL encryption (HTTPS) to secure all data transmitted between your browser and our server. Payment information is processed through PCI-compliant payment processors — we never store your card details.

5. Sharing Your Information

We do not sell, trade, or rent your personal information to third parties. We may share your information only in the following circumstances:

  • With service providers who assist in operating our business (listed above)
  • When required by law or legal process
  • To protect the rights and safety of our guests and staff

6. Cookies

Our website uses cookies to enhance your browsing experience. Cookies are small text files stored on your device. We use cookies for:

  • Website analytics (Google Analytics)
  • Remembering your preferences
  • Improving site performance

You can control cookies through your browser settings. Disabling cookies may affect some functionality of our website.

7. Your Rights

Under applicable Canadian privacy laws (PIPEDA), you have the right to:

  • Access the personal information we hold about you
  • Request correction of inaccurate information
  • Request deletion of your personal data
  • Withdraw consent for marketing communications at any time

To exercise any of these rights, contact us at info@banffbookmyride.com.

8. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated date. We encourage you to review this policy periodically.

Privacy Questions?

Contact our team and we'll respond within 48 hours.

📧 info@banffbookmyride.com